“What the hell.”
I double check my screen to make sure I’m not tweaking.
But the numbers are real. We are still in a similar spot than we were before the big missing.
Most of you kings and queens have stayed loyal to the Dumpster. Thank you for that.
What’s even more surprising is that we have continued to grow at a slow but steady pace.
All thanks to the wonders of…
Superman?
For context, a couple of months ago we sent an email with this gif:
How it feels like to come back
And uh…
At the time of writing, it shows up as the third image in Google Search. (look up “superman breaks handcuffs gif”)
It’s been the single biggest source of growth since we left.
So… THANKS SUPERMAN. Maybe I’ll watch the movie as a thank you. (If it’s available in the plane movies)
Now that particular fact may not be of much interest to you…
But this concept might:
“The internet is just a big monopoly board."
Buy enough real estate through content and in a long enough time frame, people will land on it (and buy).” - Chris Orzechowski.
When I heard it last year I dismissed it as “something that sounds cool” but hey…
IT’S PRETTY REAL.
A random superman gif in an email from four months ago is bringing people into the Dumpster. FREE real estate.
So if you’re doing something that you’re passionate about that has stagnated or doesn’t feel like it’s going anywhere.
Push through and keep rolling the dice.
Yes, it’s rich coming from the guy who LITERALLY dipped as things were moving (rookie mistake)…
But the fact that stuff we have written in the past year or so are getting a consistent amount of people…
JUST SHOWS THAT CONTENT AND EFFORT COMPOUNDS.
Of course, like monopoly, it takes an excruciating amount of time, but when you get that momentum where every enemy turn you get paid, IT. FEELS. GOOD.
So keep rolling the dice and buying real estate, you never know who’s going to land on it.
Here’s a song you can use for inspiration.
It came out shortly after the first firing incident and has been a staple of inspiration.
The slow and euphoric start,
There’s a full-length review coming for the whole album (which will be finished over the flights), but for now, enjoy this absolute gem.
Genre: Those album intro songs that are really cool and blow your mind.
Always Forward
Hz
P.S. What are some topics YOU want to know about? The one on X Club has been a celebrated one so if you’re interested in hearing more let us know!
P.P.S This is a bit of a transitory email, I’m currently about to hop on two back-to-back planes to a mysterious place you’ll discover tomorrow. This is about to get real good, but please pray for me, these flights are gonna be hell.
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